Like many parts of the world, the Gulf Cooperation Council (GCC) has more than a passing interest in the current state and future trajectory of British politics. For year ending March 2023, trade between the United Kingdom and GCC countries amounted to £65.2 billion, making the Gulf region the UK’s seventh-largest export market. A UK government report also highlights that GCC Foreign Direct Investment (FDI) holdings in the country amounted to £15.7 billion in 2020. Close economic ties are complemented by positive diplomatic relations and a large expat British workforce in many GCC states.

With today’s global challenges urging equally global responses, an overlooked subset of diplomacy emerges as potentially pivotal: innovation diplomacy, a discipline related to the overarching concept of science diplomacy. Characterized by particularly collaborative prerequisites, science diplomacy, though lacking a precise definition, is usually understood across three dimensions, which could work similarly for innovation diplomacy:

An estimated 130,000 British citizens currently live and work in the Gulf Cooperation Council states. Many of these will observe and indeed vote in their home country’s general election, which is widely expected to take place later this year. Like their compatriots, a variety of factors will ultimately determine for which party they will cast their vote, including the ongoing Gaza crisis. Writing for the UAE’s Khaleej Times, InStrat’s Adam Dempsey nevertheless explains why Gaza is unlikely to significantly impact the outcome of the UK’s next general election.

It’s not an exaggeration to say that, prior to COVID-19, any number of international conferences took place on a weekly basis. Indeed, as the world moved into lockdown organisers responded by moving proceedings online or hosting hybrid events with strict hygiene protocols. And yet, as the recently-concluded COP 26 demonstrated, there still is an obvious need for policymakers to meet in person. The same can be said for smaller international events that have their own clout, and often are at the very foundation of positive policy discussions and developments.

Despite declining global popularity, press releases remain the workhorses of the GCC’s newsrooms and communications industry. Yet, as the region moves ahead with its national development visions, this tried and trusted PR tool might eventually find itself surplus to requirements.